READING TOMORROW, TODAY

The optical world is evolving rapidly. Artificial intelligence, digitally connected eyewear, next-generation lens technologies, digital retail, sustainable production, new materials, and changing consumer behaviors are redefining the boundaries of the industry.

How will design evolve?
Which materials will come to the forefront?
How will technology transform eyewear?
What role will artificial intelligence play in optical stores?
What will the next generation of consumers expect?

Silmo Next / Trend Forum offers a unique discovery space where fashion, design, technology, and innovation come together. From emerging trends and innovative materials to sustainable approaches, smart optical technologies, digitally connected eyewear, and digital user experiences, it brings together the developments shaping the transformation of the industry in one dedicated area. Here, you do more than discover today’s innovations; you also encounter ideas that may shape the optical world of tomorrow. Because following the future from a distance is one thing, but being where it is taking shape creates entirely different opportunities.